Marketing Transformation

Hubspot provided the below information.  It is pretty staggering.  The days of traditional marketing are behind us.  These numbers cannot be ignored.  If your business is not online and if you are not leveraging the online resources available, you have your head in the sand.

• 79% of adult Americans use the internet.
• 78% of internet users conduct product research online.
• 10.3 billion searches are conducted every month on Google.
• The average US internet user views 2,750 pages per month.
• 1/3 of US consumers spend three or more hours online every day.
• 24% of adults have posted comments or reviews online about things they buy.
• 9 out of 10 internet users visited a social networking site each month in 2010.
• 1 out of every 8 minutes online is spent on Facebook.
• Twitter's active user base generates 90 million tweets per day.
• More than half of all internet users read blogs at least monthly.
• US internet users spend 3x more minutes on blogs & social networks than on email.
• 40% of Facebook's user base is age 35+.
• 64% of Facebook users have become "fans" of at least one company.
• Search engines, blogging & other internet trends have fundamentally transformed the way people & business purchase product, but most small business still use outdated & inefficient marketing methods – like print advertising, telemarketing & trade shows – that people increasingly find intrusive & screen out. (CEO – Hubspot)
• 70% of the links search users click on are organic – not paid.
• 78% of business people use their mobile device to check email.
• 40% of US smartphone owners compare prices on their mobile device while in-store shopping for an item.
• 1 in 5 US adult mobile phone owners have ued their device to make a purchase in the past month.
• 200 million Americans have registered on the Federal Trade Commission's "Do Not Call" list.
• 91% of email users have unsubscribed from a company email they previously opted in to.
• 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
• Targeted landing pages & clear calls to action are the new "visit my homepage."
• Keywords are the new neon signs.
• More than 1/3 of US companies use blogs for marketing purposes.
• Companies that blog get 55% more website visitors.
• 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
• 57% of businesses have acquired a customer through their company blog.
• 42% of companies have acquired a customer through Twitter.
• 2/3 of marketers say their company blog is "critical" or "important" to their business.
• The number of marketers who say Facebook is "critical" or "important" to their business has increased 83% in just two years.
• 51% of Facebook fans are more likely to buy the brands they fan.
• 79% of Twitter followers are more likely to recommend the brands they follow.
• The average budget spent on company blogs & social media has nearly doubled in two years.