Local Marketing and the Construction Industry
Local internet marketing for the construction industry has exploded within the past 5 years. Homeowners looking to remodel, add an addition, replace windows, doors or roofs are starting by searching on Google. I don't suppose there is any real surprise in that, but what is a surprise is just how many contractors are not taking advantage of this. Local search marketing is where it's at today with local service businesses and if your business is not listed and optimized for local search, you are missing out on a great deal of business.
It is now more important than ever to have a website. Having website says you are a "real" business! Is your website written to talk to the consumer? Are you using language that a customer would use when describing your services? If not, the visitor is likely to hit the back button and go on to another local competitor.
Consumers are searching online for local businesses and are deciding who to do business with based on what they find online. You might say "my business appears online," but the question is What can a consumer learn about your business online? Is your business listed and optimized with the major local listing services? Are those listings written to showcase your business' point of difference? Do each of those listings lead to your website where potential customers can learn more about your business?
The more places your business is listed online and the more information that can be found about your services, the more likely your business will grow.