Website Design & Local Internet Marketing


Outstanding Sales Opportunity

Seeking entrepreneurial & self starting individuals interested in joining a growing NJ website design & internet marketing company.

You should be:

  • Familiar with the internet & computer literate
  • Entrepreneurial & Self Starting
  • Confident & Able to Close
  • Ethical & Trustworthy
  • Intelligent & Trainable

This is a legitimate opportunity to earn big money in a down economy!

You decide how much you earn. – - - 30% commission 

See our pricing and do the math! Local internet marketing / Websites

If you are the person for this job, contact me.


How to create a business website

I've worked with lots of people looking to create a website for their business. In almost every case, I've found that clients have no idea of what is involved in creating a business website and are not sure what is required of them. Some expect you to do everything, register a domain name, set up hosting, and write their website text content! 

Creating a website is not an impossible task, although developing a professional web presence involves many things. I believe clients should know the basics of how it's done. 

Plan your web site

The very first step is to sit down with pad of paper and a pen and write a list what you want from your website. You don't need to be very detailed at this point but you do need to create a basic framework. Details can be be added as you move forward.

Visit different web sites

Spend some time visiting competitive websites, especially the ones of your competitors (or "prospective competitors"). See how their information has been presented and note the good and bad aspects of each site. Pay attention to those things that you liked as well as what turned you off. Doing your homework by going to other websites will provide you with plenty enough to get your brain going and will lead to your ability to come up with your own original ideas.

Get the content of all pages in place

Web pages consist of both text and multimedia content such as images, video, audio, etc. Creating the content of web pages is probably the most time consuming aspect of developing a website. This is, typically, your responsibility and NOT the responsibility of the web developer you hire. No one knows your business as well as you do. So do not cut a corner when it comes to creating content for your website! Your content can be created using MS Word. Make sure each page has a heading and a sub heading. Put yourself in the place of the reader and create text in easy to read paragraphs.  If you have a lot of content, consider creating a bulleted or numbered lists so that your content isn't "text dense." This is like going back to school when you had to prepare a report on a topic. Use competitive websites for ideas, but do not copy content from other websites. Consider visual appeal and the placement of images and graphics. Be careful not to use images from the web because most will have copyrights. 

Decide the design and layout of your website

This is where the services of the professional web developer comes in. Choose a design that represents your business. A very important note: You can choose a "custom web designer" or a web designer who provides you with template choices (which can have some color modifications made to it).  A custome website will be considerably more expensive than a template-based website. Regardless of what you choose, do not become obsessed with trying to come up with the "best" design. I've had clients who kept making small change after small change to their design and it significantly delayed the process of getting their website online. Your website design and layout is important, but since design is highly subjective, what looks good to you might not appeal to another. As long as the design template and the layout are clean and easy to navigate, you don't need to become obsessed with every little detail like a slightly darker shade of green or increasing your logo by 5 pixels! Remember, web surfers are always in a hurry – they come to a website looking for information and if they become confused and find it difficult to find the information they came for, they will hit the back button and be gone.

Find a domain name

A professional online presence needs a domain name. Registering a domain name is inexpensive and simple, but coming up with a good one that fits your business can be frustrating because many of domain names are already taken and finding unique name is likely to prove difficult. This task will require patience and creativity.

Secure web hosting

In order for your website to be seen online, you will need to secure web hosting. Your website and its content needs to be located on a web server which is a dedicated computer connected to the internet 24/7. Web hosting is basically like renting hard disk space of a web server. 

Get the website created

Assuming you have hired a web developer to create a website, you are now ready to go.  Some web designers will expect that you secure hosting and a domain name on your own while other web designers will help you with this task. Once you've done a bit of work it is time to ask the developer to complete  your website.

Uploading the website and making it public

Once the website developer creates your website, you will need to check it for the final time. Check and test all pages within your website! When you are satisfied and are sure that all information is correct, ask the developer to make the website public. 

“Advertising is Expensive”


I often hear “My advertising budget is already maxed out… I don’t think I can afford a website.” Well it’s no secret that without advertising no business would survive but successful businesses reach their customers by the most effective means.  The key is that you must be visible where your customers / clients are looking and today that they are looking on the internet! The Internet is a fast and convenient way for people to look for and find local businesses and services. Roalex Web Design makes it fast and convenient for YOU to have a presence where your customers will find you with an affordable web design and service program.

Let’s compare your website vs. Newspaper Advertising vs. Yellow Page advertising.  Your website provides you with endless space to talk about your products, services, promotions, coupons, sales, etc. All of this information can be presented with  colorfull graphics /images.  Compare this to a black and white small quarter page, half page or expensive full page Newspaper or Yellow Page Ad with limited space.

Newspaper ads are printed, delivered or purchased, and might be looked at once, if at all…most likley your ad won’t be available when someone is looking for your products or services and will wind up in the recycle bin. The Yellow Pages are delivered to homes.  Many are thrown away because the internet has taken their place…but for those that are in homes, the ads are printed and they cannot be changed for a full year. That business model eliminates the ability to feature products or services, offer promotions or monthly coupons, or change your mind about what you’d like to say in your ad. With a website changes can be made whenever you want, and potential customers can add the site to their favorites for future reference.

Your website is always available to everyone in the world. Newspaper Ads and the Yellow Pages are localized, restricted by their circulation, and not always available.

All forms of advertising play their part in the success of your business, and no avenue should be overlooked. To be successful in today’s changing world you must be willing to move adapt to change . . . or risk getting lost and forgotten.

Can you afford NOT to have a business website?

What should my website have in it?

A Simple, Strong Design

An appealing design is vital. If your design is not visually pleasing your visitors will hit the back button instantaneously. 

That’s not to say that every top website needs to be a work of art from visual design perspective, but if your site looks like it hasn’t been updated since 1990, it’s not going to be associated with other great websites.

When it comes to design, a clean, simple design is all that is necessary. With website design, sometimes more is less. You don’t want your website design to be too busy or crowded. You just want it to look good so it can stand out from your competitor(s) in the minds of your potential clients.

Just like when meeting someone for the first time, the first impression people take away from your website is key. Although good design alone will not keep someone on your site — a simple, eye-catching design will, at the very least, capture their attention long enough so that they will take a look around.


Easy Navigation

A good design alone isn't enough to keep a visitor on your website.  A good user interface with intuitive navigation is vital. The user interface is the foundation of any good functional website. When designing a site, you’ll need to take into consideration your average visitor.  Think about who your customers are.  Are they tech-savy? Are they computer illiterate, old, young?

When designing a website it is important to think about who will be visiting your site and so that when you are planning the design you design it with that type of visitor in mind. Be sure your website offers everything your visitor would want to find before buying from you or becoming a subscriber.

Regardless of how computer savvy your visitors are, simple, logical navigation that is easy to spot and is consistent throughout the entire website is a must. Never allow a visitor to wonder where they should click both in terms of your primary navigation and links within your content areas.

An easy to navigate website must have the primary means of navigation (links to the key content areas of your site) above the fold.  "Above the fold" refers to the area that is seen on a monitor before having to scroll.  With today’s large computer monitors and growing screen resolutions “above the fold” is generally considered to be within the top 500-600 pixels of your site design.

Here is an example of a typical website's navigation – - – “Home | About | Services | FAQ | Contact. ”  Navigation is typically placed in a very easy-to-find location at the top of your site or in the left or right column. 

Make sure that you navigation is consistent and that it is present and in the same place on each page of your site so that your visitor is always given the option of finding other pages in your site.

If your page content is lengthy duplicating your navigation links in your footer will be helpful to your visitor. You want to make it as easy as possible for people to find the content they are looking for on your site. The footer might also link to additional information such as Terms of Service, Privacy, etc. The footer should be used for thing that should be easy to find, but not necessarily something you want taking up real estate on the primary navigation area of the site.


Interesting and Relevant Content

I'm sure you've heard the saying… “Content is King.”  Regardless of how pretty your website is and how much it may catch someone’s eye, if the content is no good, it's a safe bet your visitors aren’t going to stick around.

When writing copy for your website, it’s important to provide helpful, knowledgeable information about your company, products, services, etc. You must keep your target in mind.  Often we get so wrapped up in our business that we forget that we know things about our business that the average person (our customers/clients) don't know.  Being explicit and explain your products and services assuming that the reader knows nothing about your business.   If you’re running a blog, informative articles related to your area of expertise are incredibly helpful.

While it’s important to sell yourself or your company, you also don’t want to oversell especially in a blog setting. When people are reading a blog they want to know how you can help them.


About Page

People are curious and they want to know who is behind a company or a blog.  Adding photo to your about page creates a connection.  People like to know who they are working with/interacting with. Ask yourself if you'd click on the "About" page before considering doing business a designer, writer, contractor, plumber, etc.

Include information on your background and how it pertains to your own business and expertise, etc. The about page gives potential clients a little bit more information about you and can often help create a more personal bond. 

More often than not, a potential client will select the company with a “real” person behind it, rather than the faceless organization.



Nothing can turn off a prospective client more than not being able to find a way to contact you. If they’re interested in your services, and can’t quickly and easily find a simple contact page with a way to get in touch and hire you, they’re going to end up clicking the back button and will likely end up with hiring your competition.

Ideally you’ll want to give more than one method of contact. At the very least an email address and contact form. To make you more “real” though you should try to include a phone number (and if possible a mailing address) as well. I know many freelancers work from a home office – as do I. A quick solution is to get a separate phone line for business calls, as well as either a PO Box or other mailing service address.



There are two kinds of sitemaps – one for humans and one for the search engines. An html (or php, etc.) sitemap meant for visitors to your site can be an invaluable tool for finding just what they are looking for.

Creating a sitemap – a structured list of all pages of a web site – is especially useful if you are unable to add a search feature to your site. A link to the sitemap is another item that is helpful to place down in the footer of your site, as well. A good sitemap will list out every page of your site in a hierarchial format – clearly showing the relationship of pages in terms of primary pages with sub-pages and sub-sub-pages, etc.

5 Tips That Will Help Your Business Prosper

Internet advertising for local business has really grown. Market research studies have shown that 70% of Americans  search for local business on the internet. Years ago the Yellow Pages was where they went to look.  Times have changed.

As time goes by advertising your business on the internet will be crucial to getting the traffic needed to succeed. Here are a few guidelines to enhance your business’ presence on the internet.

Advertising and promoting your business online is now mandatory, not optional. There are several methods of advertising many of which are quite affordable or even free. Your local Chamber of Commerce lists local businesses online. Having a website address that you include on your invoices, receipts and every email that you send is good way to get profitable traffic. Producing an effective internet marketing strategy will equal an increase in your local business.

Think in terms of specific audiences and target your advertising to them. Being all things to all people simply doesn’t work! List your local business in the right category. This will allow the consumer who is searching for your products or services to find your business. Do keyword research and choose the keywords that will best describe your business. Then, do a search on Google using those keywords to see if Google has a map with local results for your area. Including the service or product keywords in the local business listing title will allow prospective customers to find your business more easily when searching.

Your website is a reflect of your business.  Make sure your website is well-designed and professional looking. First impressions are really important. A website can provide your business with a way to increase the number of people you reach.  Your website needs to be easy to read and simple to navigate. Marketing your website via the local online listings will allow your website to bring you new customers and new business.

Make sure to establish yourself as an authority in your local market. You can be done in a variety of ways. For example, use your website to provide valuable information. If your business provides a product, post information on your website that will educate those visiting the site. This not only will help to establish your small business, but it will demonstrate that you are an authority on the product(s) you are providing. Studies show 41% (2 out of 5 searchers) of those searching locally are looking for information about a service or a product. Providing information is key to local Internet advertising.

Remember the importance of a “call to action.” One of the biggest mistakes you can make is to fail to provide a “call to action.” Regardless of whether you are using print advertising, Internet advertising or just a page on your website, you must tell remember to tell the reader what action you want them to take. For example, “call us for a free estimate” or “click here for a free report.”

We are now at a point where 97% of all consumers use the Internet to help them shop locally. This makes it important for every business to have a prominent online presence so consumers can find them when they are ready to buy.

Reference Source:

Local Marketing and the Construction Industry

Local internet marketing for the construction industry has exploded within the past 5 years. Homeowners looking to remodel, add an addition, replace windows, doors or roofs are starting by searching on Google. I don't suppose there is any real surprise in that, but what is a surprise is just how many contractors are not taking advantage of this. Local search marketing is where it's at today with local service businesses and if your business is not listed and optimized for local search, you are missing out on a great deal of business. 

It is now more important than ever to have a website.  Having website says you are a "real" business! Is your website written to talk to the consumer?  Are you using language that a customer would use when describing your services?  If not, the visitor is likely to hit the back button and go on to another local competitor.

Consumers are searching online for local businesses and are deciding who to do business with based on what they find online.  You might say "my business appears online," but the question is What can a consumer learn about your business online?  Is your business listed and optimized with the major local listing services?  Are those listings written to showcase your business' point of difference?  Do each of those listings lead to your website where potential customers can learn more about your business? 

The more places your business is listed online and the more information that can be found about your services, the more likely your business will grow.

Facebook Stats

Here are some statistics for Facebook usages by web audience. 

Pretty amazing!





  • Facebook has more than 400 million active users
  • Approximately 50% FB users visit Facebook every day
  • More than 5 billion various types of web contents are shared through Facebook
  • More than 1.5 million local businesses have an active Facebook fan page
  • More than 20 million people become fans of a Facebook Fan Page each day

Marketing via Social Network Sites

Small businesses often struggle with marketing and find it difficult to obtain new customers, while keeping their current customers. The key to any small business success is marketing and advertising. Direct selling began with advertisements using flyers and posters and evolved into emails, websites, and electronic ads on social networking sites. Targeting the appropriate customers is the best way to anticipate and meet the needs of those customers.

Social networking sites like Facebook, LinkedIn, Twitter, and Myspace offer small businesses the opportunity to create profiles and pages, giving them the ablity to advertise their products and services.

This social networking system has become a basis of electronic advertising for small businesses. Facebook now allows small business owners to communicate to the masses.  Businesses can post what they are doing, what events are taking place, what achievements or recognitions have been received by the small business, etc… News about the business or news articles pertaining to the small business can be copied and pasted onto the business profile or added to their status. Twitter updates allow clients and potential clients to view news or achievements posted within minutes of the publication. Small businesses can create "buzz" by indirectly advertising these achievements or by posting their activities.

Social networking enables small business owners to build relationships, keep customers, and receive referrals by marketing their products and services. The benefits of creating a profile on these social networking sites which contains all pertinent information that users need in order to evaluate the small business’ are great. Business profiles can include contact information, logos, pictures of the company, products, completed work, before and after pictures, etc. Business profiles target large audiences with a single click.