Roalex has been designing websites for small businesses for the past 15 years. Many changes have occurred during that time and today the internet is being used more frequently than ever to find local businesses and services. We are at a point where it is absolutely necessary for all businesses to be found online. Relying on the old-fashioned telephone directories is no longer enough. People today want fast, easy access to what they are looking for. To achieve this, they "Google" it!
There are two important steps in staying competitive.
1) A business website is a must. Businesses without a website are not seen as up-to-date businesses. A website gives your business a place to advertise and showcase your products and services. It offers endless advertising space so you can provide your customers with information, images, videos, coupons, etc. One of the best features of your website is that your content can be changed as often as you like – each day if you wish. You can encourage your customers to come to your website regularly to check out your specials, coupons, menus, new services, etc.
2) Local internet marketing is also a must. Having a website is important but if you would like your business to be found when someone is searching for your products or services using keywords, you must also list your business in the online local listings – like Google. Local internet marketing has pretty much taken over the print yellow pages of yesterday. Not marketing your business using local internet marketing would be like choosing not to list your business in the yellow pages prior to the internet.